A landing page is a web page that is displayed after clicking on your ad. It is the most important page as when you are creating an ad in Adwords because it is one of the most important factor to convert a client as it is page entered into your destination URL. It is good when it has relevant keyword and ad copy from your campaign.
Your Adwords ad campaigns key element is landing pages. When someone clicks on your ad because they felt you had the product or service they were looking for, it’s important that the landing page clearly contains this product or service. If your ad does not match the content on your landing page, it is likely that you will have a lower conversion rate.
How to setup Conversion Landing Page for Tech Support & Airlines Ticket Bookings
Having a consistent theme and connecting your landing page to your ad text is important to both your potential customers and to Google.
For example your are flight booking agency and runs ads for flight booking then your landing page must contain content related to flight booking. Contact us for creating flight booking landing page, seo optimized landing pages for airlines. We are the best PPC agency and our team is expert in running Google Ads, Bing Ads, Yahoo with an experience of more than 15 years.
We will help you optimize your landing pages with the same keyword(s) that you are bidding on. When you’re building out your Google AdWords campaigns, consider creating new landing pages that are more relevant to your keywords and ads if necessary by making sure you keep your website’s content in mind.
AdWords Landing Pages Best Practices
- Landing Page Basics: As mentioned above, it is imperative that you include relevant keywords on your landing page that correspond to keywords you’re bidding on. Make sure the content is original and transparent, and that your page(s) is/are easy to navigate.
- Creating Relevant/Targeted Landing Pages: Your landing page(s) should be as closely linked to the subject of the keywords you’re bidding on. They should contain your main keywords for example cheap flights, last minute flights etc. .which should be relevant to a user’s search query.
- Landing Pages & Quality Score: Your landing pages have a direct effect on your Quality Score, which is Google’s estimation of how relevant your ads, keywords and landing page are to someone viewing your ad. You will learn how to create a cohesive campaign with relevant landing pages that improve your Quality Score.
- Landing Page Load Times: It’s load time also impacts Quality Score, and should never exceed 5 seconds. The time it takes for your landing page to load can mean the difference between a conversion and someone leaving your website.
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