Best Digital Marketing Course in Lucknow 2024

Digital Marketing Course in Lucknow: Lucknow Institute of Internet Marketing is one of the leading online Marketing Training institutes in India covering all states and overseas as well since we provide online classes also.

We are the best internet marketing training institute for Digital Marketing Course in Lucknow, Uttar Pradesh location. You can Learn AdWords PPC and get SEO classes from Expert in Lucknow.

Best Digital Marketing Course in Lucknow

All the faculty members are experienced Google certified industry experts in marketing small, medium or huge businesses using web Marketing. Our other training locations for classes and caching are Chandigarh, Panchkula, Zirakpur and Mohali.

KEY FACTORS: Digital Marketing Course in Lucknow

  • 100% Placement Assistance
  • Learn from experts.
  • Take free demo now

Offers students interactive classroom sessions and a good chance to work on live projects. We do assure you of guaranteed jobs placements with 100% job assistance to everyone who comes to us on completion of the course.

We provide flexible batch timings to our students which allows everyone to make the most of the program.
LIIM also believes in sharing the correct knowledge and information with all the candidates so as to build a great career in Google marketing. Google marketing has become the mainstream in India where each and every business is stepping into the new strategy to build a huge competitive strength.

We give the complete online marketing training so as to enable the candidates and also develop the strategies in mind so that they can add much more value to the company.


  • Become a good Digital Marketing Expert
  • Learn and know how to do marketing online.
  • Boost website traffic, also generate potential leads and increase sales revenue
  • Great brand awareness

Digital Marketing Course in Lucknow: Syllabus

Below, we provide you with the syllabus of the Digital Marketing Course in Lucknow. We have categorized below various techniques and content that would be covered in our course by professionals with expertise.

Google marketing lessons Course content:

Paid Marketing Training lessons cover wholesome of course which is required to learn and know by you:

  • Introduction and basics of PPC (Pay Per Click)
  • PPC Keyword Research
  • Keyword categorization
  • Campaign Structuring or Targeting
  • Ads Types
  • Bidding
  • Optimization and Reporting
  • Pay per click advanced optimizations tips
  • Google AdWords tools
  • Account Setup
  • Reporting
  • Billing

AdWords Course lessons:

  • Introduction to AdWords
  • Account management
  • Display ads on YouTube
  • Campaign and ad group management
  • Keyword targeting
  • Budgets and bidding
  • Measurement and optimization
  • Managing multiple accounts
  • Ad Formats
  • AdWords Tools
  • Performance Monitoring and Reporting
  • Optimizing Performance
  • Performance
  • Profitability
  • Growth
  • AdWords API
  • Display ads on the Google Display Network
  • Display ads on mobile devices
  • Language and location targeting
  • Ad formats
  • Mobile Tracking Installation Management
  • Google Analytics
  • E-commerce Tracking Analytics

Lesson one includes:

Introduction to AdWords

  • What is pay-per-click
  • Features and benefits
  • Google search and content network
  • Account structure
  • Landing page
  • Conversion
  • Conversion rate
  • Timing
  • Cost
  • Flexibility
  • The interface
  • Keyword
  • Cost-per-click
  • Click-through rate
  • Impression
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

Lesson two includes:

  • Proper Account Set Up
  • Language and location targeting
  • Targeting guidelines
  • Building a keyword list
  • Best practices
  • Match types
  • Writing ad creatives
  • Editorial policies
  • Ad writing
  • Daily budget
  • Broad, phrase, and exact
  • Negative keywords
  • Setting bids and budgets
  • Excluding locations
  • Making custom targeting
  • Minimum and Maximum bids
  • Using the Traffic Estimator

Lesson three includes:

  • Advanced Features
  • Optimize to increase traffic
  • Optimize to increase quality score
  • Creating and analyzing reports
  • Saving reports and report templates
  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Account
  • Campaign
  • Ad Group
  • Keywords
  • Optimize to increase landing page quality
  • Optimize for the Google network
  • Tracking goal conversions
  • Tracking keyword performance

AdWords Interface

  • Campaign management tab
  • My Account tab
  • Basic settings
  • Setting start and end dates
  • Budget options
  • Ad scheduling
  • Multiplying bids
  • Setting times of day that you want your ads to run
  • Ad Serving
  • Setting ads to “Optimize” or “Rotate”
  • Disapproved ads,
  • Manual bidding
  • Changing bids through “edit keyword settings”
  • Delivery methods + Standard and Accelerated
  • Campaign optimizer
  • Keyword tool
  • Traffic estimator
  • Ads diagnostic tool
  • Ads preview tool
  • Conversion tracking
  • My change history,
  • AdWords Editor
  • Networks and Bidding
  • Choosing content or search
  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads
  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign

Advanced Course lessons Contents includes:

  • Introduction to Ad Words – Google Adwords
  • Writing Compelling Ad Copies—Do’s and Dont’s
  • Keyword Grouping using Broad Match

1. Exact Match
2. Phrase Match
3. Negative Match Techniques

  • Insertion of Google Conversion Code
    1. It’s important in Effective Campaigning.
  • Getting Started with Ad Words – How to set up an account etc.
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad Groups
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account and landing page
  • The Ad Words Toolbox –
    1. Keyword Tool
    2. Site Exclusion Tool
    3. Ad Diagnostic Tool Etc.
    Google Analytics code study and Insertion
  • Creation of Banners using Display Builders
  • Costs and Billing
  • Tracking Ad Performance
  • Google Trends Study
  • Managing Client Accounts
  • Remarketing concepts
  • Adwords editor
  • Merchant Center
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study

Keyword search and research

1. What are keywords
2. Types of Keywords
3. Keyword Research Techniques and Tips
4. How to Create Ad Groups
5. How To Create Campaigns
6. Creating Structure Reports
7. Keyword Match Types
8. Negative Keywords
9. Adwords Keyword Limit
10. Exercise on Research
11. Keyword Research Advance Techniques.
12. PPC landing pages best practices.
13. PPC training course

  • Videos
  • Audio
  • eBooks
  • Webinars podcast
  • Ppt
  • Events class materials.

Various Ads Types

  1. Kinds of Ads in Adwords
  2. Rules for writing ad copy
  3. Dos and Don’ts of ads
  4. My exclusive Chess Board Ad Rule
  5. Split Testing of Advertising
  6. Ad Policy
  7. Display Ad Builder
  8. Video Ads Creation
  9. Mobile Ads
  10. Wapp Ads, Digital Content Ad
  11. CPC management software and services.
  12. Pay Per Click Advertising, PPC campaign, and codes
  13. Facebook PPC
  14. Engagements tools for Facebook.
  15. PPC income formula and earning.

Bidding Expert

1. Schooling of bidding
2. Bidding Types
3. First Page Bids
4. Top Page Bids
5. Automatic request
6. Manual Bidding
7. How Billing Works

  • Automatic Billing Process
  • Manual Billing Method
  • Billing Safety actions

8. Promo Codes
9. PPC accounting guidance
10. PPC affiliates program

Affiliate marketing

  • PPC and SEO
  • Best practices
  • Difficulties.
  • Complete learning for PPC industries.


1. How to set Networks
2. CPC Networks Reviews
3. Language Targeting
4. Device Targeting
5. Bidding Options
6. Ad Scheduling
7. Ad Delivery
8. Setting Budget
9. URL Tracking
10. PPC Newsletters
11. A/B Testing and Experiments
12. PPC Audit
13. CPC Architecture and XML feed.

Major coverage in Internet Marketing

In our Digital Marketing Course in Lucknow, we cover the following major topics

  • Online Marketing Strategy
  • Inbound Marketing and Outbound Marketing
  • Research and Data Analytics
  • Content marketing
  • Web Analytics and Reporting
  • eCommerce Marketing
  • YouTube Marketing
  • Affiliate Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) – Google AdWords, Facebook Marketing, Bing Ads, LinkedIn Ads
  • Email marketing
  • Social Media Marketing
  • Digital Display Marketing
  • Mobile Marketing
  • Certifications

Who should join this Course?


  • You can find many more customers online for products or services.
  • Gain more expertise in operating a business online.
  • Take business to a greater level only by reaching a huge audience.
  • Increase and enhance revenue by marketing on the internet.
  • Create brand awareness using social media.
  • Reduce advertising costs by 60%.
  • Generate business leads through inbound marketing.

Working Professionals

  • Gain expertise through operating a business online.
  • Huge career growth including advanced skills.
  • Enhance sales online and achieve specific targets.
  • Help the company grow with extraordinary skills.
  • Work as a part-time or full-timer freelancer and also make money online.
  • Furnish qualification with the edge on various others.

Job Seekers

  • Improve respective CV
  • Apply for much more right job interviews.
  • Know and Learn what others will learn or maybe realize later.
  • Huge career growth through advanced skills.
  • Gain increased self-esteem and also respect from Fellows members.
  • Show companies that you already have extra reasons to hire you.
  • Earn commissions as a great affiliate marketer.
  • Show people that they need you, you do not need them.


For joining our Digital Marketing Course in Lucknow, we explain to you the reasons why you should take our lessons and what all facilities are provided by us for you.

  • Quality Course Content
  • Learn every lesson with a strong and advanced up-to-date scenarios including customized flexibility.
  • Sequenced and Structured and Up-To-Date characteristics we follow for better results as desired.
  • Course content is the latest technology based on industry experts and professionals themselves.
  • Domain Expert Lecturers
  • Industry Expertise, Google, and Facebook Certified
  • Highly and perfectly experienced and working internet marketing and advertising expert professionals will provide you latest industry knowledge and information.
  • We are Job Ready Courses
  • My team provide Projects to Practice
  • Technical Support is free just after Course Completion
  • Backup Classes are always available, in case any class you have missed any.
  • Technical Support for Freelancing Projects is totally free to Earn more Money
  • Free Wi-Fi and LAB Facility
  • Learn With Case Studies
  • Implement Theory and Practical With Case Studies
  • The discussion is done on the basis of web marketing case studies which are based on deep knowledge.
  • Study Anytime, Anywhere
  • Live One To One Interaction Online
  • What you actually are, do not matter. What matters is how you want to conduct your career in life.
  • Conceptual Theory
  • In-Depth Concepts With Live Projects
  • The focus is on conceptual theories and they will be taught in order to give a practical career so as to give you a shining and bright face.
  • 100% Practical Learning so as to produce organic results.

Extra Benefits of online marketing/advertising.

In our Digital Marketing Course in Lucknow, we provide you with some extra benefits too.

  • Level playing field
  • Reduced cost
  • Refinement of your strategy
  • Brand Development
  • Far greater exposure
  • Simple to measure
  • Real-time results
  • Viral
  • Not Intrusive
  • Greater engagement


Before joining our Digital Marketing Course in Lucknow, we would like you to know some points.

Why does it matter?

  • Millions of people have already been a part of and learned to brand new skills along with The Digital Garage.
  • Hear and know from a few of them on steps how the digital world has made a huge difference to their respective businesses and lives.

Set your goals

  • Create and maintain a learning plan which is right for everyone whether you wish to sell online or reach much more people on social media, or just simply get the work noticed.

Is your site much more mobile-friendly?

  • In order to turn more visitors into customers, then your respective site requires to work very well across all devices – may it be smartphones or desktop computers.
  • Come to us and just see how and when your site scores on great mobile friendliness and also enhance the speed to a much higher level.


  • My team aims at Providing Advanced Training in the Following Category.
  • Digital Marketing Training
  • (SEO)- Search Engine Optimization Training
  • (PPC)- Pay Per Click Training
  • Web Designing Course
  • PHP Training
  • Social Media Optimization Training (SMO)
  • Social Media Marketing (SMM)
  • We not only focus on providing classes to students only but we do also give training lessons to many other professionals as well.
  • Maybe an Entrepreneur or Businessmen or maybe any other professional.
  • Our training courses designed by experts are created up along with latest best Industry Standard and also give Benefits to everyone to anyone.
  • My good team also deal in Providing Services.
  • Our motive is to always Satisfy our Customers and Clients with all the Top Notch Services.
  • We are always the best Web Designing Company in Chandigarh and across India.
  • We provide top advanced SEO Services so that all students so that people are free from tensions.


  • Live Project Training
  • 100% Practical Training
  • Flexible Timings
  • 10+ Certifications
  • 100% Job Assistance
  • No Registration Fees
  • No Certification fees
  • Weekend and Weekdays Small Batches
  • Internet Marketing Certified Associate is a lesson designed and created through the industry experts so as to support and help you receive complete 360-degree knowledge and information in the paid marketing domain.
  • These lessons do not only ensure that the students and learners become complete fully packed Google marketer.
  • They also make it a sure point that they are entirely industry ready and also well-qualified for their initial and important huge career move.
  • After doing this course with us, all learners will acquire and will be equipped with the right skills.
  • Extensive hands-on practice with a wide range of simulations and include projects that will enable all of them so as to launch and also execute interesting web marketing campaigns.


To sum up our topic of Digital Marketing Course in Lucknow, we would hope that our content was useful enough for you and it helped you gain much knowledge on this topic.

So, now what are you waiting for? Come join our Digital Marketing Course in Lucknow with professionalism and expertise training.

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