Digital Marketing Course in Lucknow: Lucknow Institute of Internet Marketing is one of the leading online Marketing Training institutes in India covering all states and overseas as well since we provide online classes also.

We are the best internet marketing training institute for Digital Marketing Course in Lucknow, Uttar Pradesh location. You can Learn AdWords PPC and get SEO classes from Expert in Lucknow.

Best Digital Marketing Course in Lucknow

All the faculty members are experienced Google certified industry experts in marketing small, medium or huge businesses using web Marketing. Our other training locations for classes and caching are Chandigarh, Panchkula, Zirakpur and Mohali.

KEY FACTORS: Digital Marketing Course in Lucknow

100% Placement Assistance
Learn from experts.
Take free demo now

Offers students interactive classroom sessions and a good chance to work on live projects. We do assure you of guaranteed jobs placements with 100% job assistance to everyone who comes to us on completion of the course.

We provide flexible batch timings to our students which allows everyone to make the most of the program.
LIIM also believes in sharing the correct knowledge and information with all the candidates so as to build a great career in Google marketing. Google marketing has become the mainstream in India where each and every business is stepping into the new strategy to build a huge competitive strength.

We give the complete online marketing training so as to enable the candidates and also develop the strategies in mind so that they can add much more value to the company.

WITH US:

Become a good Digital Marketing Expert
Learn and know how to do marketing online.
Boost website traffic, also generate potential leads and increase sales revenue
Great brand awareness

Digital Marketing Course in Lucknow: Syllabus

Below, we provide you with the syllabus of the Digital Marketing Course in Lucknow. We have categorized below various techniques and content that would be covered in our course by professionals with expertise.

Google marketing lessons Course content:

Paid Marketing Training lessons cover wholesome of course which is required to learn and know by you:

Introduction and basics of PPC (Pay Per Click)
PPC Keyword Research
Keyword categorization
Campaign Structuring or Targeting
Ads Types
Bidding
Optimization and Reporting
Pay per click advanced optimizations tips
Google AdWords tools
Account Setup
Reporting
Billing

AdWords Course lessons:

Introduction to AdWords
Account management
Display ads on YouTube
Campaign and ad group management
Keyword targeting
Budgets and bidding
Measurement and optimization
Managing multiple accounts
Ad Formats
AdWords Tools
Performance Monitoring and Reporting
Optimizing Performance
Performance
Profitability
Growth
AdWords API
Display ads on the Google Display Network
Display ads on mobile devices
Language and location targeting
Ad formats
Mobile Tracking Installation Management
Google Analytics
E-commerce Tracking Analytics

Lesson one includes:

Introduction to AdWords

What is pay-per-click
Features and benefits
Google search and content network
Account structure
Landing page
Conversion
Conversion rate
Timing
Cost
Flexibility
The interface
Keyword
Cost-per-click
Click-through rate
Impression
Ad position
Quality score
SEO v. SEM
AdWords v. Adsense

Lesson two includes:

Proper Account Set Up
Language and location targeting
Targeting guidelines
Building a keyword list
Best practices
Match types
Writing ad creatives
Editorial policies
Ad writing
Daily budget
Broad, phrase, and exact
Negative keywords
Setting bids and budgets
Excluding locations
Making custom targeting
Minimum and Maximum bids
Using the Traffic Estimator

Lesson three includes:

Advanced Features
Optimize to increase traffic
Optimize to increase quality score
Creating and analyzing reports
Saving reports and report templates
Basic linking to AdWords
Analytics dashboard
Using All Traffic Sources, and Site Usage
Account
Campaign
Ad Group
Keywords
Optimize to increase landing page quality
Optimize for the Google network
Tracking goal conversions
Tracking keyword performance

AdWords Interface

Campaign management tab
My Account tab
Basic settings
Setting start and end dates
Budget options
Ad scheduling
Multiplying bids
Setting times of day that you want your ads to run
Ad Serving
Setting ads to “Optimize” or “Rotate”
Disapproved ads,
Manual bidding
Changing bids through “edit keyword settings”
Delivery methods + Standard and Accelerated
Campaign optimizer
Keyword tool
Traffic estimator
Ads diagnostic tool
Ads preview tool
Conversion tracking
My change history,
AdWords Editor
Networks and Bidding
Choosing content or search
Image ads
Video ads
Local business ads
Mobile ads
Starter vs. Standard
Choose Currency
Create your first campaign

Advanced Course lessons Contents includes:

Introduction to Ad Words – Google Adwords
Writing Compelling Ad Copies—Do’s and Dont’s
Keyword Grouping using Broad Match

1. Exact Match
2. Phrase Match
3. Negative Match Techniques

Insertion of Google Conversion Code
1. It’s important in Effective Campaigning.
Getting Started with Ad Words – How to set up an account etc.
Targeting – Search, Contextual or placement
Creation of Effective Campaigns and Ad Groups
Optimizing Cost per Click
Optimizing Ad Performance – Optimize Account and landing page
The Ad Words Toolbox –
1. Keyword Tool
2. Site Exclusion Tool
3. Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Creation of Banners using Display Builders
Costs and Billing
Tracking Ad Performance
Google Trends Study
Managing Client Accounts
Remarketing concepts
Adwords editor
Merchant Center
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study

Keyword search and research

1. What are keywords
2. Types of Keywords
3. Keyword Research Techniques and Tips
4. How to Create Ad Groups
5. How To Create Campaigns
6. Creating Structure Reports
7. Keyword Match Types
8. Negative Keywords
9. Adwords Keyword Limit
10. Exercise on Research
11. Keyword Research Advance Techniques.
12. PPC landing pages best practices.
13. PPC training course

Videos
Audio
eBooks
Webinars podcast
Ppt
Events class materials.

Various Ads Types

Kinds of Ads in Adwords
Rules for writing ad copy
Dos and Don’ts of ads
My exclusive Chess Board Ad Rule
Split Testing of Advertising
Ad Policy
Display Ad Builder
Video Ads Creation
Mobile Ads
Wapp Ads, Digital Content Ad
CPC management software and services.
Pay Per Click Advertising, PPC campaign, and codes
Facebook PPC
Engagements tools for Facebook.
PPC income formula and earning.

Bidding Expert

1. Schooling of bidding
2. Bidding Types
3. First Page Bids
4. Top Page Bids
5. Automatic request
6. Manual Bidding
7. How Billing Works

Automatic Billing Process
Manual Billing Method
Billing Safety actions

8. Promo Codes
9. PPC accounting guidance
10. PPC affiliates program

Affiliate marketing

PPC and SEO
Best practices
Difficulties.
Complete learning for PPC industries.

Targeting

1. How to set Networks
2. CPC Networks Reviews
3. Language Targeting
4. Device Targeting
5. Bidding Options
6. Ad Scheduling
7. Ad Delivery
8. Setting Budget
9. URL Tracking
10. PPC Newsletters
11. A/B Testing and Experiments
12. PPC Audit
13. CPC Architecture and XML feed.

Major coverage in Internet Marketing

In our Digital Marketing Course in Lucknow, we cover the following major topics

Online Marketing Strategy
Inbound Marketing and Outbound Marketing
Research and Data Analytics
Content marketing
Web Analytics and Reporting
eCommerce Marketing
YouTube Marketing
Affiliate Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) – Google AdWords, Facebook Marketing, Bing Ads, LinkedIn Ads
Email marketing
Social Media Marketing
Digital Display Marketing
Mobile Marketing
Certifications

Who should join this Course?

Entrepreneurs

You can find many more customers online for products or services.
Gain more expertise in operating a business online.
Take business to a greater level only by reaching a huge audience.
Increase and enhance revenue by marketing on the internet.
Create brand awareness using social media.
Reduce advertising costs by 60%.
Generate business leads through inbound marketing.

Working Professionals

Gain expertise through operating a business online.
Huge career growth including advanced skills.
Enhance sales online and achieve specific targets.
Help the company grow with extraordinary skills.
Work as a part-time or full-timer freelancer and also make money online.
Furnish qualification with the edge on various others.

Job Seekers

Improve respective CV
Apply for much more right job interviews.
Know and Learn what others will learn or maybe realize later.
Huge career growth through advanced skills.
Gain increased self-esteem and also respect from Fellows members.
Show companies that you already have extra reasons to hire you.
Earn commissions as a great affiliate marketer.
Show people that they need you, you do not need them.

REASON WHY YOU SHOULD TAKE OUR LESSONS?

For joining our Digital Marketing Course in Lucknow, we explain to you the reasons why you should take our lessons and what all facilities are provided by us for you.

Quality Course Content
Learn every lesson with a strong and advanced up-to-date scenarios including customized flexibility.
Sequenced and Structured and Up-To-Date characteristics we follow for better results as desired.
Course content is the latest technology based on industry experts and professionals themselves.
Domain Expert Lecturers
Industry Expertise, Google, and Facebook Certified
Highly and perfectly experienced and working internet marketing and advertising expert professionals will provide you latest industry knowledge and information.
We are Job Ready Courses
My team provide Projects to Practice
Technical Support is free just after Course Completion
Backup Classes are always available, in case any class you have missed any.
Technical Support for Freelancing Projects is totally free to Earn more Money
Free Wi-Fi and LAB Facility
Learn With Case Studies
Implement Theory and Practical With Case Studies
The discussion is done on the basis of web marketing case studies which are based on deep knowledge.
Study Anytime, Anywhere
Live One To One Interaction Online
What you actually are, do not matter. What matters is how you want to conduct your career in life.
Conceptual Theory
In-Depth Concepts With Live Projects
The focus is on conceptual theories and they will be taught in order to give a practical career so as to give you a shining and bright face.
100% Practical Learning so as to produce organic results.

Extra Benefits of online marketing/advertising.

In our Digital Marketing Course in Lucknow, we provide you with some extra benefits too.

Level playing field
Reduced cost
Refinement of your strategy
Brand Development
Far greater exposure
Simple to measure
Real-time results
Viral
Not Intrusive
Greater engagement

POINTS YOU SHOULD KNOW:

Before joining our Digital Marketing Course in Lucknow, we would like you to know some points.

Why does it matter?

Millions of people have already been a part of and learned to brand new skills along with The Digital Garage.
Hear and know from a few of them on steps how the digital world has made a huge difference to their respective businesses and lives.

Set your goals

Create and maintain a learning plan which is right for everyone whether you wish to sell online or reach much more people on social media, or just simply get the work noticed.

Is your site much more mobile-friendly?

In order to turn more visitors into customers, then your respective site requires to work very well across all devices – may it be smartphones or desktop computers.
Come to us and just see how and when your site scores on great mobile friendliness and also enhance the speed to a much higher level.

ABOUT US:

My team aims at Providing Advanced Training in the Following Category.
Digital Marketing Training
(SEO)- Search Engine Optimization Training
(PPC)- Pay Per Click Training
Web Designing Course
PHP Training
Social Media Optimization Training (SMO)
Social Media Marketing (SMM)
We not only focus on providing classes to students only but we do also give training lessons to many other professionals as well.
Maybe an Entrepreneur or Businessmen or maybe any other professional.
Our training courses designed by experts are created up along with latest best Industry Standard and also give Benefits to everyone to anyone.
My good team also deal in Providing Services.
Our motive is to always Satisfy our Customers and Clients with all the Top Notch Services.
We are always the best Web Designing Company in Chandigarh and across India.
We provide top advanced SEO Services so that all students so that people are free from tensions.

Our USP’S

Live Project Training
100% Practical Training
Flexible Timings
10+ Certifications
100% Job Assistance
No Registration Fees
No Certification fees
Weekend and Weekdays Small Batches
Internet Marketing Certified Associate is a lesson designed and created through the industry experts so as to support and help you receive complete 360-degree knowledge and information in the paid marketing domain.
These lessons do not only ensure that the students and learners become complete fully packed Google marketer.
They also make it a sure point that they are entirely industry ready and also well-qualified for their initial and important huge career move.
After doing this course with us, all learners will acquire and will be equipped with the right skills.
Extensive hands-on practice with a wide range of simulations and include projects that will enable all of them so as to launch and also execute interesting web marketing campaigns.

Conclusion

To sum up our topic of Digital Marketing Course in Lucknow, we would hope that our content was useful enough for you and it helped you gain much knowledge on this topic.

So, now what are you waiting for? Come join our Digital Marketing Course in Lucknow with professionalism and expertise training.