PPC marketing training in Chandigarh: Looking for PPC marketing training in Chandigarh, Mohali, and Panchkula. There is a science to finding high numbers of low volume keywords that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.

PPC Marketing Training in Chandigarh OVERVIEW:

• Know how to set up a highly effective campaign for Google Adwords.
• Learn how to find the right kind of tool to do a specific job.
• Know to write a sales copy of the highest quality.
• Learn how to set up a daily budget for PPC spending.
• Know how to target different local niche markets.
• Learn to make a structural PPC campaign.
• Learn how to beat the rival.
• Know the benefits of multiple PPC campaigns.
• Learn to chalk out strategies to get the best out of a PPC campaign. Join our PPC marketing training for tech support business to generate inbound calls.

COURSE CONTENT:

PPC Training Introduction

• What is Pay per Click Marketing (PPC)
• Why do we need PPC
• Importance and Benefits of PPC
• Other Pay-Per-Click Providers
• Major Pay Per Click Search Engines
• Google AdWords
• Yahoo Search Marketing (Overture)
• Set-up PPC Campaign
• Google AdWords Account Structure
• PPC campaign Navigation

How to set up PPC Campaign

• Set-up PPC Campaign
• Google AdWords Account Structure
• PPC campaign Navigation
• Use Multiple Account
• Use My Client Center (MCC)
• What is “Click-through-Rates” (CTRs)
• Impression?
• What is Conversion?
• What is “Cost/Conversion”?
• How to increase CTR & Conversion
• What is Tracking Code?

How to do Keyword Research for PPC

• What is Keyword Research?
• Difference between SEO & PPC keywords
• Research PPC Keywords
• Importance of target keywords
• Select Targeted/Related Keywords
• Analyze Competitors Keywords
• Find Keywords popularity & Search Volume
• Categorize Keywords in Ad groups
• PPC Keywords tools and resources

How to Create Ads for PPC Campaigns

• Create Effective Ads Ad groups
• Unique Title
• Measurement of Title, Description URL
• Ads that produces better ROI
• Example of Successfully Effective ads

Bids Management in PPC

• What is bidding?
• What is Quality Score?
• How Quality Score Effect on Bids?
• How to Increase Position on Search?
• Bid for Ad position
• Define Bid for Each Keyword and Bid Management
• User Define bids and Google Automatic Bids
• Importance of bidding techniques

How important is Landing Page for PPC

• What is Landing Page?
• Ads versus Landing Page
• Important of Landing Page
• Optimize your landing pages
• How to Increase conversion rates
• What is “Click-through-Rates” (CTRs)
• Use ‘Calls to Action’
• Cost/Conversion

PPC reporting structure

• Campaign Performance Reports
• Keywords Performance Reports
• Ad group Performance Reports
• Ads Performance Reports

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PPC Campaigns Tools

• Google AdWords Tool
• Keywords Spy
• Google AdWords Editor

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