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What is pay per click advertising?

Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear, and is hence it can also be referred to as keyword advertising.

Google advertising, is the form of web marketing and internet advertising which use Internet to give promotional marketing information to consumers. Users view online advertising as an undesired distraction with extra benefits and increasingly turned to ad blocking for different of reasons.

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